Beyond Charisma: Why American Voters Must Focus on Issues, Not Just Likeability

Thomas P. Valenti
2 min readAug 27, 2024
Image by Dall-E

In the swirling vortex of American politics, it’s easy to get caught up in the charisma of candidates. Headlines often spotlight personalities, soundbites, and media moments rather than the substance of policies. While likability is a significant factor, it should not eclipse the pressing need to evaluate issues deeply.

The ultimate goal of voting should be to select leaders who will implement effective policies and tackle critical problems. Charisma might make a candidate seem appealing, but it doesn’t guarantee competence or effective governance. When voters prioritize likeability over concrete plans and proven track records, they risk electing leaders whose policies may not align with their values or address their concerns. Focusing solely on likeability poses significant dangers to the health of democracy.

When elections are decided based on personal appeal rather than policy substance, elected officials may lack the expertise and vision necessary for effective governance. This superficial approach can lead to poorly thought-out policies and ineffective solutions to pressing issues.

Likeability often amplifies divisions, as candidates may cater to their base rather than seek common ground. This can exacerbate political polarization and hinder productive…

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Thomas P. Valenti

Conflict resolution practitioner; certified mediator, AAA neutral, mediation, arbitration, facilitation.